I work on high-impact digital products across fintech, fem-tech, healthcare, fitness and IoT, leading revenue-generating proposition launches and optimising acquisition, subscription and retention journeys. My work combines strong interaction design with experimentation to drive measurable growth and scalable user experiences.
I design, build and ship.
Figma, Paper, Lovable, Claude Code, GitHub, deployed and live.
Streaks, milestones and 230 medal states for WeGlow.
Veva and WeGlow, shipped to both platforms.
A/B testing, experimentation, conversion and onboarding optimisation.
Tokens, full component state coverage and system evolution.
After Effects, Rive, Lottie, Jitter, Framer Motion, SVGator.
Photoshop, Illustrator, InDesign, After Effects, Lightroom.
Typography, hierarchy, logos and brand guidelines.
Fintech, healthcare, femtech, fitness and connected hardware.
WCAG audits, contrast, focus and state coverage.
Dashboards, consumer funnels and internal tools.
Reproductive health, behaviour change, discretion.
Industry: Fintech
Automated invoice chasing: I led design across the whole platform, from the web app and website to brand and marketing.
Industry: E-commerce & Subscriptions
Behavioural experimentation: I led design and optimisation through A/B testing to create a high-converting landing page.
Industry: Electric Vehicles
Connected devices: helping EV car owners charge their electric vehicles with smart mobile features.
Industry: Healthcare & Beauty
Recording triggers through gamification: I led design and branding for Strands with empathy and delight for emotionally complex journeys.
Industry: Fitness
Designing for fitness communities: gamifying engagement, rewarding achievements and commitment.
Industry: Employee Benefits
Employee recognition: designing a platform that rewards and encourages employee participation.
Industry: Healthcare & Medical
Digital transformation: designing with empathy for emotionally sensitive journeys for fertility clinics.
Industry: Healthcare & IoT
Designing for patients: I designed a clickable prototype with Bluetooth-connected medical injectors for patients with high-risk conditions.
Industry: IoT & Automotive
Need for speed: I designed an Android app for a radar technology company to bring traffic monitoring to users' phones.
“Wow wow wow working with you has been a breath of fresh air. I love your enthusiasm, excitement and complete understanding of our client and their company requirements. The visuals you completed for the presentation yesterday were just superb. The client was over the moon with what you produced and completely bought into it straight away, it was great seeing her face light up when she was watching the presentation. You are so accommodating, organised, helpful and I cannot wait to continue working with you."
“Irina has taken two days out of her already busy work life to help and support us with the recent Hub roadshow. Irina has taken some super headshots of her colleagues and instantly made them feel comfortable in front of the camera - even those we didn't think she'd convince!! She's been a really asset to the roadshow team and it wouldn't have been the success it's been without her help. Thanks Irina, you're an absolute legend! #teamspirit"
“Thank you, Irina, for your help with an html e-mail for our client trip to Berlin. You were friendly, helpful and provided a quick and quality response to what we needed. The clients feedback was great, and this has given us the best possible start to the trip. Thank you again. Chris"
Irina has gone above and beyond in creating the company birthday video - I'm absolutely blown away by how incredible it looks. It was quite a tight turnaround, and involved putting together a lot of different footage and images, but Irina stepped up to the challenge - adding exciting animation elements, transitions, and creative magic to make it truly special. She listened to all feedback and ideas, and then took it to the next level, so for that I want to say a huge thank you for all her hard work - I'm so excited to hear what everyone else thinks of it! #creativemagic #whatapro #seriouslyimpressed
“Thank you for creating such an awesome (and animated) infographic on the barest of briefs! Provided such a wealth of options and, with minimal input, created something that was both visually engaging and factually-packed. Brilliant."
“Just a little note to say thank you on behalf of me and my little team for all of the help and work Irina has done for the Filmology launch, she has reacted so quickly to (many) changes that we have made with different elements, shown boundless creativity and enthusiasm and delivered an excellent standard of work. Thank you Irina! :-)"
