Approaching digital transformation with empathy for fertility clinics.


Healthcare / Medical




1 x Product Designer

1 x Project Manager

1 x Business Analyst


Product Design, UI

Designing with empathy for fertility clinics

Project Overview

Client Website

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ARGC is a fertility clinic based in London that needed transforming and preparing their business for the new post-Covid digital age.

The team I was part of at Tappable designed a comprehensive transformational roadmap to guide their digital transformation journey, enhancing operational efficiency and patient care.

As a product designer, I was tasked with creating various mobile and tablet screen concepts that showcased their internal processes in a way that prioritised user epxerience for both clinicians and patients.

Designing a suite of transformative apps for ARGC

App Features

​​ARGC required a suite of apps that needed to replace the paper-based systems the clinic had in place and to showcase the value of technology in the space of healthcare. The new digital path needed to have:

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Mobile and tablet native apps for clinicians, receptionists and patients

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Centralised digital patient records

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Removal of admin-heavy / double data entry tasks

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Front-of-house tablet, patient mobile app, and back office systems designed

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Data containment tooling for multi-site multi-clinician patient management

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Align new processes to run alongside current processes during the transition

Adapting paper-based records to digital devices

The Challenges

ARGC needed a whole suite of new apps to take their internal processes from paper to mobile and web.

As a product designer, my role in this project was to create high-res product wireframes based on internal processes and documents the client provided and adapt these into a product with modern features that would make life easier for both the clinicians as well as the patients of the clinic.

Challenge #1



Old processes and paper-based patient records.

Challenge #2



Inefficient patient communication that needed to improve.

Challenge #3



Bottlenecks from internal processes.

Challenge #4



Processing paper based medical info sheets.

The Solutions

All teams involved at Tappable worked on solving and creating a transformational roadmap to guide their digital transformation journey, with a focus on operational efficiency and patient care.

We also worked on putting together a list of requirements, user journeys, user flows and high-res wireframes to map out all areas of the app suite.

Solution #1

Solution #1


From paper-based records to digital tablets

Designing digital patient records by following the paper trail from patient enquiry to enrolment, to treatments was no easy feat. The apps needed to automate and showcase several processes for a full comms cycle.

As a product designer, I used the clinic notes and requirements made available to our team design concept screens for both mobile and tablet devices.

Solution #2

Solution #2


Designing a patient mobile application

Designing a mobile app for patients of the clinic was important to improve comms and to fast track treatments.

The app would use data from ARGC internal systems to keep patients up to date with their treatment, communicated to them on a day to day basis.

This meant lower information requests and a quicker way for clinicians to communicate with patients.

Solution #3

Solution #3


Optimised internal processes for better comms with patients

Understanding the roles of specific people at the clinic with the right skills and knowledge to progress cases was paramount.

I was tasked with designing high-res UI wireframes that helped streamline approvals, sign-offs and treatment phases to help patients keep up to date with their treatment progress.

Solution #4

Solution #4


Designing and adapting medical info sheets

This was done by adapting a number of paper based documents into app screens for a tablet native app.

Backend systems for the clinic included the digitisation of a suite of medical and technical info sheets.

This was to improve clinicians processes, communications and feedback with both their patients and their peers.

Product Roadmap

Working directly with the business analyst and project manager, I was involved in creating concept screens from the initial discussions to later on for the Product Roadmap Timeline. This was supposed to be phased out over two years.

argc digital transformation product roadmap 2021

User Journeys

Before each area of the app was designed, we created user flows and journeys in Whimsical, in order to evaluate the clinicians' and patients' steps and needs to understand how an app could simplify their daily roles or requirements in their treatment process accordingly.

This process helped me and the team create detailed UI screens later on in the design process.


At the beginning of the ideation and design process, we created quick low-fidelity wireframes in order to model the general flow of the app and to quickly asses what features and layouts we should adopt on the screen, as well as identify areas to reduce friction and steps, wherever possible.

This helped me to create detailed UI screens in the design process to showcase a more cohesive vision of the product.


All UI was created in Sketch and delivered as mock-ups in various use-case scenarios to use for pitch decks.

Personal Insights

Unfortunately, all of this comprehensive work never got to fully grow legs as the project was abandoned by the client, due to budget constraints. Designing a digital transformation for a paper based business that relied so much on its old processes was a gargantuan task for everybody involved.

However, this was one of my favourite projects to work on and my first introduction to designing for the healthcare sector. My challenge as a designer was that there were no other apps out there that I had access to where I could draw inspiration or knowledge from. Instinctively, I used the brand colours available from their website, had a little play with their brand for the onboarding screens and the visuals evolved from there.

There was no recommendation or requirement for the app to look in a certain way. My personal aspirations with this product was to design features that are easy to use and would help patients at a critical moment in their lives.

Want to know more about my skills and expertise?

View my CV
Irina Csapo - Profile Photo - 2024

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